Ultimate UGC Brief Formula
🎥 Five Steps to Flawless UGC Content Every Time
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In this newsletter, you’ll find:
🎥 Five Steps to Flawless UGC Content Every Time
🛒 Google Cloud Unveils Advanced AI Solutions at NRF 2025
🚀 Ad of the Day
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🎥 Five Steps to Flawless UGC Content Every Time
Let’s face it—UGC is the backbone of high-converting ads in 2025. But here’s the brutal truth: most brands are still winging it when it comes to briefing creators. The result? Inconsistent content, endless revisions, and campaigns that miss the mark.
If you’re serious about scaling, you need a UGC system that delivers every single time. Here’s the proven 5-step brief that guarantees creators produce scroll-stopping content.
🔑 The 5 Essential Components of a High-Performing UGC Brief
1️⃣ The One-Sentence Mission
Cut through the noise with a clear, one-line directive. This instantly aligns the creator with your campaign’s purpose. No fluff, just clarity.
💡 Example: “Highlight how our product simplifies your morning routine in a fun, relatable way.”
Why it works: Creators need direction, not essays. One sentence keeps them focused on the outcome.
2️⃣ Show, Don’t Just Tell
Words only go so far. Provide a killer reference video that captures the tone, pacing, and vibe you’re aiming for. This visual benchmark saves you hours of back-and-forth.
💡 Pro Move: Include a quick note on why this video works—whether it’s the hook, storytelling, or seamless transitions.
3️⃣ Brand Story + Frictionless Content Delivery
Creators need to know who they’re speaking for. Offer a sharp, engaging brand snapshot and product overview. Then, make content submission foolproof:
• A dedicated upload folder.
• Clear file-naming rules.
• A quick checklist to confirm all shots are done.
💡 Shortcut to Scale: Struggling to manage this at scale? Insense makes influencer seeding and
UGC effortless. From fully managed product seeding to ready-to-use UGC video ads, Insense helps brands like Obvi and Revolut save 20+ hours a month. Book a free strategy call by Jan 24 for up to 20% off agency services!
4️⃣ The Crystal-Clear Shot List
This is where most briefs fall apart. Be ruthlessly specific:
• Hooks: Script out attention-grabbing openers.
• Visuals: Detail exactly what to film (POV, product close-up, reaction shots).
• Progress Tracker: Simple checkboxes to stay on course.
• Editing Cues: Note any split screens, transitions, or overlays.
Think of this as a GPS for creators. No detours, no confusion.
5️⃣ Micro Training for Macro Impact
Even seasoned creators need refreshers. Include concise, actionable tips on pacing, framing, and keeping it authentic. This keeps content sharp and consistent without killing creativity.
🚀 The Final Word
Stop leaving your UGC success to chance. A strategic, well-crafted brief turns creators into brand storytellers and campaigns into profit machines. Want to scale this process without burning out? Insense has your back—UGC and influencer marketing, fully managed.
Great briefs don’t just direct—they empower. Ready to build content that actually converts?
🛒 Google Cloud Unveils Advanced AI Solutions at NRF 2025
Insights from Google
Google Cloud is revolutionizing the retail industry with generative AI tools designed to streamline operations and personalize customer experiences. At NRF 2025, Google Cloud introduced powerful AI tools aimed at revolutionizing retail operations and enhancing customer experiences.
The Breakdown:
Unified AI Solutions for Retail Efficiency: Google’s Agentspace allows retailers to deploy AI agents for personalized recommendations, real-time customer support, and task automation. Vertex AI Search enhances product discovery, while Connected Stores bridge online and in-store shopping for a seamless experience.
Wayfair Boosting Efficiency with Gemini AI: Wayfair uses Gemini on Vertex AI to automate workflows like product tagging, resulting in five times faster product launches and enhanced data accuracy for a better shopping experience.
NVIDIA Partnership Drives Scalable AI Adoption: Google Cloud’s partnership with NVIDIA empowers retailers with robust AI infrastructure. Companies like LiveX AI and Standard.ai are already benefiting from using this technology.
Everseen Integrates Computer Vision in Retail: Everseen’s Vision AI, supported by Google Cloud, brings real-time theft detection, optimized inventory management, and operational insights to brick-and-mortar stores.
Expanding Retail Innovation Through Partnerships: Collaborations with Shopify, Bloomreach, and LiveRamp help retailers create personalized marketing campaigns, improve logistics, and enhance sustainability using AI-driven tools.
Google Cloud’s AI-driven solutions are not just enhancing operational efficiency—they are redefining retail by enabling smarter, more personalized, and data-driven shopping experiences. Retailers embracing these tools are positioned to thrive in a rapidly evolving market.
🚀 Ad of the Day
What Works:
The headline "Meet Chocolate’s Peanut Butter Half" is a brilliant twist on the phrase “better half,” making the product feel like the perfect match for chocolate lovers.
The Target logo is seamlessly integrated with the phrase “Now at,” eliminating the need for a direct callout clearly communicating product availability
Highlighting 14g Protein, 5g Sugar, and 10g Fiber directly addresses the modern, health-conscious shopper. In an era where consumers are hyper-aware of their nutritional intake, especially protein and sugar, this detail builds immediate trust and positions ALOHA as a guilt-free indulgence.
Broader Insights:
Playful, clever copy can dramatically increase brand recall and emotional connection, especially in crowded categories like snacks.
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