Unlock Von Restorff Effect & Boost CTR 200%
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Howdy Readers🥰
When you finally crack your job description and it's sweeter than you thought 🥤😂
In this newsletter, you will find:
🤩Standout and sell more!
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🤩STANDOUT AND SELL MORE!
Struggling to make your products or services stand out? 🤔
Likely because you're trying to highlight the benefits before properly making them DISTINCT.
Drawing from Hedwig von Restorff's studies, "To increase the chances of our offerings being remembered, we must first ensure they are set apart in people's minds."
Von Restorff smartly termed this as the "Isolation Effect".
This effect describes our tendency to remember distinct items or information more than those that are common. It's connected to the concept of salience, which refers to our inclination to focus on and remember things that are more noticeable or important.
When people encounter a unique or distinct item among a group of similar items, they tend to remember that unique item more vividly. This effect plays a significant role in our decision-making process and choice preferences.
But your customers are often unaware of how they make choices.
If you interact with customers when they're considering a range of similar products, their decisions can be significantly swayed by unique or distinct features. They assume they'll make balanced, rational choices. Yet, the presence of a unique or distinct item can lead them to choose in a way that's against their original preferences.
Both customers and businesses often overlook the Von Restorff Effect. As a result, customers might not make the choices they initially intend to, and brands end up designing products and customer experiences that don't stand out.
So here are a few tactics to harness the power of the Von Restorff Effect in your marketing strategy:
🎨 Strategic Visual Design
This doesn’t just mean flashy colors and animations, but touchpoints that matter to the user experience and can lead them towards actions on your website. Thus Bolder CTAs with crafty placements, typography that catches attention, and Image and Videos that set you apart.
Here’s the perfect example: Recess! Their website all the following that trigger this effect.
Visually striking colors
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