Unlocking Ad Conversion Secrets

🚀 Sell to the customer’s awareness and you’ll sell more than ever before

Howdy Readers 🥰 

In this newsletter, you’ll see:

🔑 Mastering Customer Awareness: The Secret to High-Converting Ads

🚀 Meta Boosts Facebook and Instagram Ads with Generative AI

🧐 Navigating the Digital Transformation in Wholesale for 2024

TOGETHER WITH NIFT

Nift transforms customer acquisition for DTC brands like yours by substituting traditional paid social and search ads with AI-matched ‘thank you’ gifts on partner platforms like Tripadvisor

Here’s how it works:
1️⃣ A customer completes an action, such as leaving a review for one of Nift’s partners, like Tripadvisor
2️⃣ Tripadvisor thanks them with a personalized ‘gift’ to try your brand
3️⃣ The customer shops your brand, gets hooked, and becomes a loyal customer

What you'll get:
💪 CPAs that rival those of Meta & Google
🎯 100% trackable customer acquisition
📈 First-party data collection, allowing you to grow your database with customer names, emails, and opt-in permission to retarget

Join alongside member brands like HelloFresh, Liquid I.V., Blenders Eyewear, Thrive Causemetics & many more!

Schedule a free demo today!

CUSTOMER AWARENESS

🔑 Mastering Customer Awareness: The Secret to High-Converting Ads

Understanding your audience's awareness level is not just helpful—it's crucial for crafting campaigns that convert. By tailoring your message according to where your customers stand in their purchase journey, you can significantly boost your ad's effectiveness.

🎯 Tailored Strategies for Every Awareness Level

Here's a breakdown of how to approach each customer awareness level, ensuring your advertising resonates and engages effectively:

1. Most Aware: Immediate Incentives

• Strategy: Direct offers like free shipping, BOGO deals, or bundle offers work best here.
  

• Why It Works: These customers are already familiar with your brand and just need a final nudge.

2. Product Aware: Enhance Connection

• Focus: Reinforce how your product stands out, add social proof, and address any lingering objections.
  

• Why It Works: These customers are considering your product specifically, so detail and reassurance are key.