The more you're seen, the more you sell!
🚀 5 Best Practices to Dominate the Digital Shelf and sell more!
Howdy Readers🥰
When Monday always Mondays, but the Holiday refuses to holiday, and the Weekend doesn't even end the week right 😕
In this newsletter, you will find:
👑DSO: The Heroic Journey to Conquer the Digital Shelf!
🎯 Effective Sms Surveys
🔦Power Of Detailed Briefs: Maximizing Ugc Quality And Results
Selling DTC Products? Reviews Are Your Answer To More Conversions
Social proof is a must!
50 reviews on a product page can increase conversion by 30%, and that's just the start of the trend! 🤯
BUT - not all reviews are created equally. Reviews with pictures slap the hardest.
That's why Cohley provides reviews from creators with rights-approved UGC images. Images that your brand can use for marketing! 🧠
Cohley's clients are even having reviewers leave reviews right on beauty powerhouse Sephora.com!
Reviews also boost your SEO rankings, meaning...
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👉 Start getting authentic reviews (and more customers).
👑DSO: The Heroic Journey to Conquer the Digital Shelf!
The digital shelf is the ultimate battleground for brands, where they fight tooth and nail for visibility and sales. It's like a virtual Bermuda Triangle, where appearing beyond the first page means being lost in the abyss of e-commerce. Studies show that the first three products on significant retailers' search engines get 80% of clicks. So to stay ahead of the competition while keeping up with all the search engine upgrades, you need Digital Shelf Optimization (DSO), the key to standing out and raking in those sweet sales. So here are some best practices to get you on a quicker path to better DSO results:
🧐Get Your Digital Shelf in Order: Conduct an Audit
Conducting a digital shelf audit is like giving your brand's e-commerce website a health checkup. Here's how to do it right:
Analyze your product listings to ensure they're putting their best foot forward with relevant keywords and accurate images.
Check out customer reviews to see what people are saying and use it to improve your customer experience.
Spy on your competition and identify areas where you can shine and stand out.
Use analytics to see if you're hitting your targets and if your products are being seen in search results.
Make data-driven decisions based on all of the above to get the most out of your digital shelf.
PS: Regular digital shelf audits can give your online sales a 150% boost!
🤩Keywords, Benefits, and High-Quality Images: The Trifecta of Product Listings
Optimizing product titles and descriptions is essential to a brand's success on the digital shelf. Here are some tips to help you do just that:
Use relevant keywords that will make search engines go "Ooh, shiny!"
Keep it short and sweet, like a Tinder bio.
Show off those features and benefits, like a proud parent at a school play.
Use high-quality images that'll make your customers say, "I want that!"
Don't forget the technical details, unless you want your customers to be more confused than a cat in a maze.
Test, test, and test some more. It's like finding the perfect haircut, except for product titles and descriptions.
identify the most effective titles and descriptions.
So, don't underestimate the power of a well-optimized product title and description - it can make all the difference on the digital shelf!
🎇Unleash the Power of Visuals