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January 2025

Ethical Corporate Espionge
💪 How to Turn Competitors’ Customers Into Your Secret Sales Force, Google Supercharges Demand Gen Campaigns, and more!
The Invisible Sell
👀 Mastering Cultural Embedment in the TikTok Era, IG Ads Just Got Smarter with Meta’s Update, and more!
Dopamine Drip Campaigns
🚀Hack Your Email Marketing Like a Mobile Game (and 3X Engagement), Mastering Instagram in 2025: Image Sizes & Story Ranking, and more!
The Silent Killer
🚨 Failing to Repel the Wrong Customers is killing your Meta Ads,YouTube Tests Cost-Per-Hour Masthead, and more!
Nostalgia makes a comeback
📖 Nostalgia Ads: Tapping into memories that sell
Is Creative Fatigue a Myth?
🚀 Stop Blaming Creative Fatigue and Scale Ads with Precision, LinkedIn Reinvents Ad Attribution, and more!
Long Videos for Longer LTV
🎥 Why Long-Format Video Ads Are the Power Move You’re Ignoring
Dominate AI Overviews
Plus, 🛒 How D2C Brands Can Dominate Google’s AI Overviews, Bluesky and X Double Down on Video, and more!
Double Your Ad’s Lifespan
💰Expand your appeal and refresh your approach, Google’s Latest Ad Features Updates, and more.
Sell to the lazy mind!
🧠 Using X vs. Y to Win Attention and Drive Conversions
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