The ScaleUP Newsletter

The ScaleUP Newsletter

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The DNA Theory of Influence
🧬Why the Best Creators Aren’t Found—They’re Engineered, The Future of Search, and more!
The Commitment Ladder Fallacy
🛠️When Adding Steps Actually Works (And When It’s a Disaster), Can We Still Trust Online Information?, and more!
The Creator Liquidity Trap
🚀Why Most Influencer Campaigns Die Before They Even Start, Google Updates Robots Meta Tag to Include AI Mode, and more!
The AOV Paradox
🧩 Why More Doesn’t Always Mean More Profit, Microsoft’s AI-Powered Revolution in Advertising, and more!
Lose Money to Scale Faster
🔥 Why You Should Run “Money-Losing” Campaigns on Purpose, Google Expands Ad Dominance With Triple-Serving & YouTube Shorts Creator, and more!
The Return Revolution
♻️ Why Smart D2C Brands Are Redesigning Refunds, 📺 YouTube’s Dominance in Social & Advertising, and more!
The Lifecycle Blindspot
🔄 Why Brands That Ignore Post-Purchase Data Are Doomed to Fail, Maximizing Reach with Google Display Ads, and more!

February 2025

Live Commerce Isn’t the Future
🎥 It’s the New Cold Call. And It’s Happening Now, Winning on Snapchat: What Drives Real Engagement?, and more!
Save this Refund Flow
🔄 The Refund Reversal Playbook: How to Win Back Canceled Orders, YouTube Enhances Ad Experience, and more!
Invisible Persuasion Machine
💬 How “Plain” Emails Secretly Outsmart Complex Marketing,Google AI Overviews Impact Web Traffic Significantly, and more!
Dark Social UGC
😱 The Invisible Sales Engine Brands Ignore, YouTube’s Premium Lite & Social Shopping Trends, and more!
Testing Angles vs Offers
🔥The Hidden Lever That Multiplies Your Ad Efficiency, TikTok Reveals ROI Insights for Ad Campaigns and more!
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