Become the Default Choice!
🚀 Beat the competition by becoming the obvious choice
Howdy Readers🥰
Google's 'Smart Bidding' Strategy: Raise Prices, Keep Secrets! 😅💰
In this newsletter, you will find:
🌊 Going with the Flow: How the Default Effect Steers Our Choices
📌TikTok's Ad Metrics Makeover: Insights for Smart Campaigns
🤑Google Quietly Raises Ad Prices
Join the Top Players in Holiday Marketing: A fireside chat with experts from Duckfeet USA and Onewheel.
For marketers, navigating the holiday shopping season is a lot like playing a video game: Set your strategy and overcome obstacles on your way to a successful finish.
With the right planning, skills, and some help from experts, you can beat the game — which means more revenue and a stronger business foundation for the coming year.
Tune in for expert advice on Tomorrow, September 21 as Justin Brady and Frank Hwang of Duckfeet USA and Eric del Valle of Onewheel come together to share their best tips and tricks for seasonal marketing to help you level up your strategy this year.
Register now and Level up your Holiday Shopping Marketing Tactics!
🌊 Going with the Flow: How the Default Effect Steers Our Choices
Did you know...
People often stick to defaults...
Even in settings as personal as smartphone preferences.
Leveraging the Default Effect can transform a business's approach to user interaction and choice presentation. By fully grasping this concept, you can design choices that harmonize with natural human inclinations.
Imagine this…
You wanted to download a mobile application. As it asks you to log in, you come across the infamous “I agree to the terms and conditions” Checkbox. And within milliseconds, you click and move on with the process.
Why?
Because reading the entire thing requires effort, and clicking on the check box seemed “effortless” as most often it’s just standard practice right?
This tendency to skip and do what’s easy is called the Default Effect. It's a subtle yet powerful tool that designers and marketers use to guide our choices in specific directions, often without us even realizing it.
👉 How To Apply This
🛒 E-commerce
→ Pre-select popular choices:
While listing products, pre-select popular sizes or color variants. By doing this, you subtly guide buyers, making the buying process smoot