Connected TV For Boosted Sales!
🚀 Become unstoppable with CTV Ads!
Howdy Readers🥰
When the client asks for 'just a few minor changes' and you're trying to figure out if they mean in this lifetime or the next 🙄⏳
In this newsletter, you will find:
📺CTV Ad-Spends chart over $1 Billion
🛒Supercharging Shopify: TikTok Releases Amplified Performance Insights
👉Google Responds to The Recent Safety Fallout
Download AdRoll's Strategy Guide to 2023’s Busiest Shopping Season
In this guide, you’ll learn how to plan, prepare, execute, and optimize a holiday campaign shoppers can’t ignore.
They’ll walk you through each month, offering detailed tips, tricks, and timelines for everything from early brand awareness to conquering Black Friday and building customer loyalty into the new year.
Businesses looking to make the most of this busy time of year should be filling their marketing funnels months before peak shopping season — which means getting started as early as August.
Download the AdRoll Holiday Marketing Guide to get a head start on a successful shopping season!
📺CTV Ad-Spends Trends & Why You Should Do It Too
Connected TV (CTV) advertising has hit a monumental milestone, surging to a record-breaking $1 billion in June, marking an undeniable shift in the advertising landscape. As brands invest more in CTV, the broader digital ecosystem, including YouTube, is also experiencing dynamic changes that warrant attention.
Here are a few things to focus on so you can hop on the CTV success train too.
👤Tailored Audience Engagement
CTV advertising revolutionizes the way brands connect with their audience. Unlike the broad strokes of traditional TV advertising, CTV offers a laser-focused approach.
Digital Precision: Instead of general demographics like age or gender, CTV dives deep, allowing brands to target based on specific criteria such as education, hobbies, and even purchasing behaviors.
Personalized Outreach: Brands can integrate their proprietary data, ensuring they connect with existing customers, website visitors, or loyalty program members.
Niche Marketing: This granularity is a boon for specialized brands aiming to avoid irrelevant audiences and focus on their core demographic. CTV's tailored approach ensures that brands communicate more effectively, ensuring every ad reaches its intended audience.
TIP: There’s an ad spend surge notably led by categories such as household supplies and beverages, with an astounding growth rate of over 300% YoY. This makes it easy to target specific audiences with precision and deliver substantial results.
📍Geo-Specific Advertising