CTV Bullseye, Sales to the Sky!
🚀 Your CTV Targeting guide to take your sales to the next level!
Howdy Readers🥰Â
When chaos is your constant in all the Marketing :)
In this newsletter, you will find:
🎯Mastering Your CTV Advertising: Strategic Segmentation & Best Practices
💡Meta's Insights on Evolving Consumption Shifts
🌊 Navigating the Storm: September's Media Buyer Index Insights
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🎯Mastering Your CTV Advertising: Strategic Segmentation & Best Practices Insights from DivisionD & AppsFlyer
Connected TV (CTV) ad spending is expected to reach a staggering 27.47 Billion by 2025 as it offers many targeting options, providing you with opportunities to engage specific audiences effectively. These strategies emphasize the importance of smart segmentation for successful CTV campaigns.
Here are a few strategies you can use to segment your audience:
1. Demographic, Geographic, and Behavioral Targeting: