Pre Holiday is the new Holiday!
🚀 Sell like never before this holiday season!
Howdy Readers🥰
✂️ When reality cuts your creative dreams...
In this newsletter, you will find:
🛒Holiday Shopping Trends: The 2023 Lowdown
👋Google Ads Phasing Out Enhanced CPC for Shopping Campaigns
🤖Amazon Introduces AI-Generated Review Summaries
The 2023 Direct-to-Consumer Report from Etail + AdRoll
DTC is becoming more competitive. This is not news to you. Market saturation is an obstacle for most brands. It’s harder to stand out, harder to reach your ideal target, and harder to grow.
If you want to learn how top brands in the industry respond to shifts in the DTC market, overcome competitive challenges, and engage with customers in novel ways... Check out the 2023 Direct-to-Consumer Report.
📖 Whether you’re a DTC brand, agency, or consumer services company, you’ll get real-life examples and data-backed insights you can apply today.
Download the report and get proven DTC strategies to connect with your customers and increase profit margins today!
🛒Holiday Shopping Trends: The 2023 Lowdown
It's that time of the year again, and shoppers are gearing up, making it the perfect time for you to gear up too, so here are some stats and insights from a survey by Shopkicks that surveyed 6000+ U.S. Consumers, to supercharge your Holiday campaigns!
⏳Early Bird Sentiment
According to the survey, 38% of the respondents plan to start their holiday shopping before Halloween and 44% before Thanksgiving!
What you can do: Making now the perfect time to start your campaigns and capitalize on the early traffic as nearly 70% of the consumers plan to spread out their purchases and start way before the holiday, so ensure your pre-holiday campaigns are just as good, if not better than your holiday campaigns.
💰Discounts matter more now
Discounts and rewards have always been a winner, but they matter more than ever as 77% of people are on a tight budget (No thanks to inflation!).
79% and 81% of them confirm sales and promotions and rewards/coupons respectively will drive their purchases.
What you can do: Giveaway a little more with bigger discounts and better rewards, and combine every purchase to loyalty rewards and future benefits, to expand your retention list.
📦 Pure Play Rage
A whopping 77% of consumers are certain they want to shop from Pure Play sites like Amazon and Etsy.
What you can do: Try third-party marketplaces if you already don’t, especially considering Ad rates are at an all-time high, and Google & Apple are updating privacy policies, making our lives harder.
P.S. Right now is the best time to start and gain momentum with optimized pages by the time it would matter.
🤩Prepare for bigger events
With 56% of respondents eyeing “big deal days” for their purchases, it’s an easy way to reach an already warmed-up audience.