Howdy Readers🥰
When ad fraud burns through your budget but you're a marketer with nerves of steel. 🔥💸😅
In this newsletter, you will find:
💡3 Simple Strategies To Frame Your Finest Discounts For Holidays!
🤖 Optimize Your TikTok Ads the Creative Assistant Tool
⚖️ Reddit's Ad Control Dilemma: Striking a Balance
Boost Your Holiday Sales: Target Your Audience on Top Streaming Platforms
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Let’s launch your holiday TV campaign!
💡3 Simple Strategies To Frame Your Finest Discounts For Holidays! Insights from Ibotta & Retaildive
According to research, 87% are prioritizing to save money this year. At the same time, 76% of shoppers are willing to stick to brands they like while a concerning 75% are positive to try a new brand which is matching their saving-priority. So, its more important now than ever for you to offer the right kind of discounts. But for businesses, it's a delicate balance where you either:
Discount too much, margins suffer.
Discount too little, sales slow.
Consumers spent $72.2 billion online in October 2022, which means you can expect higher purchase rates in the pre-holidays as well. So, if you want to save your profit margins while offering optimum discounts to your consumers, we suggest you take a look at these strategies:
💰Don’t Fear Discounts: