Tread With Care, Grow Without Scare
🚀 Your Checklist to avoid mistakes for the best BFCM ever!
Howdy Readers🥰
When you're chasing dreams but sleep gives you the side-eye like 'I'm right here, buddy or I'll catch you later!' 😂💼👀
In this newsletter, you will find:
🤫8 Hidden Perils Lurking in Your BFCM Strategy
🧲Leverage Shopify Audiences for Better Customer Acquisition
🤝Snap & Microsoft's My AI Chatbot Partnership Is Here!
3 hacks to win Q4 with authentic UGC and influencer ads
Leading DTC brands are using these 3 strategies to drive revenue through paid and organic social:
Find influencers who genuinely love your product: product seeding (aka influencer gifting) is a strategy that enables you to find creators who genuinely love your product.
Keep your evergreen ads and add a few new concepts: Source fresh UGC to fill your content library with modular content (e.g. 2-5 hooks and 2-3 CTAs from each creator) for creative testing.
Boost your social proof with influencer ads: Use influencers to produce a variety of ad types (from before and after, to hauls and get ready with me videos) and then run the ads from the influencer’s account to drive higher conversions.
Join leading DTC brands like Obvi, GoPure, and Joy Organics who use Insense as their all-in-one tool for UGC, influencer posting, and influencer ads for Meta and TikTok.
Using your creator avatar, creators apply directly to your campaigns on their platform and you can start working with them immediately to get content delivered within 10 days.
But to be ready by November, you need to launch your influencer and UGC campaigns in the next 3 weeks. So Insense is offering $200 for your first campaign.
Book a 1-2-1 strategy call to claim the offer by Oct 6.
🤫8 Unnoticed Mistakes Lurking in Your BFCM Strategy
Insights from Jimmy Kim ( Founder & CEO, Sendlane )
As we gear up for another BFCM shopping extravaganza, it's crucial to recognize that beyond the flashy deals and marketing campaigns, a silent adversary threatens your holiday success: Deliverability. So, here are 8 subtle yet potent threats that are centered around one critical factor - the ability to ensure your messages reach their intended recipients. After all, what good is a well-crafted email if it doesn't find its way into your audience's inbox?
Now, let's explore the eight silent threats to your BFCM success: